Best QSR / Bar or Restaurant Deployment

NUSA Kitchen | Beaver Group

NUSA needed a digital solution that would reflect that every day is different! As their food offering changes, the content on the screens needs to reflect this, with full management control by the store and head office.

The clarity and freshness that our digital content delivers were major factors in ensuring a successful implementation with NUSA. Easy product management with the ability to quickly and simply mark items ‘Sold Out’ or select replacements were operational ‘must haves’, and are a core part of our service.

Beaver Group’s ‘Menu Ninja’ product and analytics tool allows NUSA to trial campaigns/promotions and an array of scenarios whilst directly measuring the results on the sales performance of the store.

Harry Ramsden @ Blackpool Tower | Pixel Inspiration

Harry Ramsden is a brand synonymous in the UK with fish and chips, and is a business very much focussed on the future.

As part of this vision, Harry Ramsden took ownership of a large unit at the base of Blackpool Tower and wanted the whole restaurant to reflect this new approach with high quality furnishings, interactive music playlists and attention-grabbing digital signage solutions.

Pixel Inspiration installed in total over 35 screens (primarily NEC and iiyama) and more than 50 metres worth of 4P LED panels.

The showstopper solution is the 19-metre 4P LED wave ribbon that runs along and curves with the right hand side interior wall of the restaurant.  

Levy Restaurants @  ExCeL | Beaver Group

The brief for Levy Restaurants at ExCeL was to enable the unit to be able to change their food and beverage brand depending on the visitor profile from event to event – Flexibility was key.

One of four different brands along with the option of inviting celebrity chefs to utilise the unit as a temporary ‘pop up’ can now easily be achieved.

Using our signage solution, the content on the video wall and menu boards can be changed to best match the visitor profile of the exhibition taking place, driving products appropriate to the event, ensuring event, ensuring the maximum return on investment for Levy Restaurants.

Best High Street / Mall / Supermarket / Convenience Store or Forecourt Deployment

Kärcher and Clas Ohlson Retail Chain | NEC Display Solutions | Smartsign | Clas Ohlson

In the Clas Ohlson flagship store located in the Mall of Scandinavia in Stockholm, NEC teamed up with SMS/Smart Media Solutions, and Smartsign to create an interactive digitalized display solution.

The screen is prepared with leafengine sensor technology and Smartsign software in the integrated computer – the Slot-in PC located on the back of the screen mounted on the custom-made stand.

One sensor senses if someone gets closer than one meter to the screen and the other one, a light-sensor, senses when the product is lifted from the shelf at the stand. The sensors are calibrated to be adapted to local store light conditions. When the sensors are triggered, new messages appear on the screen.  

xx Key Foods Information Network | Impax Media xxxxxxxxxxxx

Key Foods is a regional retail grocery chain in the New York area, and wanted to create a proprietary digital video network to engage its customers using digital video screens at the checkout lanes.

Impax Media used 32 inch HD screens mounted above the product displays in every checkout lane create a dramatic “video wall” seen by shoppers throughout the store. The programming mix is managed by Impax and includes “What’s on Sale” spots, cooking tips, news and weather.

All content is retailer-branded. Impax added a moveable security gate and sensor/alarm to reduce theft…a serious issue that the client hadn’t considered addressing in this way.

   AT&T Flagship Store San Francisco | MaxMedia   xxxxxxxxxxxxxxxxxxx

San Francisco is AT&T’s most ambitious store to date. It was built to manifest the brand in new ways and in new dimensions. In order to ensure that the store was on par with Silicon Valley standards, this required AT&T to step out of their comfort zone from a brand, design, storytelling and experiential perspective.

Customers are welcomed into the store with a 40×6 ft. curved Nanolumens screen immersing them with branded music and digital art. The screen content, built to represent three unique brand stories around Connected Life, Entertainment and Local Arts and Culture, is living, ever-evolving art created in design and driven by code.

Best Original Digital Billboard

xxxWandsworth Roundabout | JCDecaux | Daktronics xxxxxxxxxxx

JCDecaux launched four new large format digital screens on its iconic Wandsworth Roundabout location in September 2016. The launch followed sites such as Old Street EC1 and Salford Arch, as the company continues to increase its large format digital presence.

Wandsworth Roundabout targets multiple flows of traffic heading in and out of London from the affluent South-West. The screens deliver over 200 square metres of digital space, with the screens increasing in size by over 40%.

The superstructure is visible to over half a million vehicles at one of the busiest junctions in London every week (Department for Transport).

CityScreen II @ Glasgow Hydro Arena | Forrest Media | Daktronics 

Forrest’s  ‘CityScreen II @ Glasgow Hydro Arena’ is a brilliant example of a Media Owner delivering an advertising site (in this case ‘TWINS’) which has gone the extra mile to ensure complete sympathy and synergy with the local environment.

We have developed stunning twin 34sq.m screens, situated beside the Hydro Arena (the 3rd most successful entertainment venue on earth) and the forthcoming Forrest Radisson Red Hotel (the UK’s first).

Both the screens and the Hotel itself are finished in a beautiful iridescent material known as ‘Alucabond – Spectra’ which adds a whole new dimension to the displays depending on the viewing angle.

      Canary Wharf Tube Station | TfL | Exterion Media | Barco     xxxxxxxxx 

As part of “Hello London” programme, Transport for London (TfL) has partnered with Exterion Media to generate vital new revenue for the modernisation of London’s transport system, and to engage 54.4 million customers annually at Canary Wharf with innovative digital advertising campaigns.

Barco has provided the four 7.2m x 4m LED screens (two double-sided) suspended from the ceiling in the main ticket hall at Canary Wharf Tube Station.

Not only that this is the first LED wall in London Underground that makes it special, but more importantly, Barco is the first LED manufacturer that provides solutions complying to London Underground’s very stringent Section 12, Fire Precautions (Sub-surface Railway Stations) Regulations.

Best Digital Poster or Street Furniture Implementation

Clear Channel Adshel Phone Box | Clear Channel 

In January, Clear Channel UK announced their acquisition of Arqiva’s payphone business New World Payphones (NWP Street Ltd) .  The company recently began an ambitious programme to transform its ageing phone boxes right across the UK into brand new phone boxes featuring Wi-Fi, interactive local maps and payphone services, with an Adshel Live digital screen integrated into every unit. The phone boxes have been built by Amscreen at their factory near Bolton, creating vital jobs in the area and supporting manufacturing in the UK.

The stunning new phone boxes re-imagine the iconic London phone box for the 21st Century and pay homage to a design classic – breathing life back into the traditional, and instantly recognisable, British payphone.

Adshel Live Network | Clear Channel

In 2015, Clear Channel announced plans to expand their Adshel Live network nationally, with the installation of 600 screens in 2016. Clear Channel has now installed over 600 screens, and are well on their way to 1,000 Adshel Live screens in over 40 towns and cities right across the UK. The Adshel Live network, the UK’s only truly national roadside digital Out of Home network, includes bus shelters and FSUs and generates over 1.7 million impressions every day.

The flexibility of Adshel Live allows advertisers the opportunity to activate campaigns in creative and smart news ways – from choosing exactly the right day part, to location-targeted advertising, to campaigns that are activated by weather of traffic speed.

Oxford Street Bus Shelters | JCDecaux 

JCDecaux digitised one of Europe’s busiest shopping destinations, London Oxford Street, in 2016 with 50 new double-sided digital 6-sheet sized screens at bus shelters located near premium retailers such as Selfridges, John Lewis, House of Fraser and Debenhams.

The transformation of Oxford Street’s bus shelter network is part of JCDecaux’s London Digital Network (LDN) roll out of 1,000 84-inch fully connected, dynamic HD screens after being awarded the world’s largest bus shelter advertising concession by Transport for London (TfL). Oxford Street, offers its half million daily visitors a choice of more than 300 retailers and accounts for an annual retail spend of one billion pounds (CACI).

To celebrate the launch, JCDecaux opened its very own LDN Marketing Suite opposite Selfridges, showcasing this premium advertising opportunity to over 700 clients.

Best Stadium / Office Building / Corporate / Hotel, Hospitality or Leisure Install

Barco Lobby Experience | Barco Digital Cinema – Lobby   xxxxxxxxxxxxxx

The theater is an all-around immersive experience featuring the Barco Lobby Experience as well as other CinemaBarco premium cinema technologies, including Barco Laser, Barco Escape, and Immersive Audio.

Three Barco Lobby Experience Zones engage customers the moment they enter the theater, creating opportunities for exhibitors to influence purchase decisions. The Feature & Banner Zones in the main lobby maximizes impact and increases customer dwell time by creating a “show before the show.”  A 30-second feature film promotional segment called “Lobby Domination” transforms the area into a magical environment, promoting upcoming movie titles, and exhibitor branding messages. The venue hallways house the Poster Zone, filled with digitally animated posters that engage customers before and after their movie viewing experience.

                University of Kansas | NanoLumens         xxxxxxxxxxxxxxxxxxxxx       

When The University of Kansas began designing its new $70.5-million Capitol Federal Hall School of Business, the end result had to be a building that fostered a higher level of collaboration between faculty, students, and visitors. It called for large open spaces and interconnected common areas that promoted a greater level of serendipitous interaction between all building visitors.

The administrative, architectural and design teams also agreed that the building needed an anchor, a focal point that would immediately draw everyone’s attention. That focal point turned out to be the building’s main atrium with a strategically placed coffee bar, anchored by two stunningly brilliant NanoLumens NanoSlim Engage LED displays.

Ghostbusters Experience at Madame Tussauds | Adare | OpenEye Global | NEC Display Solutions 

Taking a cue from the theme book developed by MXW Studios, we began sketching out various visual ideas we could execute while accommodating Madame Tussauds expectations and maintain the integrity of the Ghostbusters Brand.

With the city in chaos, the journey takes you from a subway car with Sparky taking up residence, to a haunted mansion where interactive portraits keep an eyeful watch on everyone. The guests then proceed to the Ghostbusters’ headquarters where guests can marvel at the holographic ghosts captured in a containment box before they encounter the green blob-like apparition Slimer, created using the “Pepper’s Ghost” technique, in which an image is reflected on a piece of Mylar. As they exit, visitors are shown off by one last glimpse of Slimer who is projected onto a thick fog.

Best Digital Out of Home Campaign

#AllIdentity | Clear Channel | Outdoor Plus | Primesight

Public artist Martin Firrell’s All Identity project was “motivated by a desire to make life easier for people who don’t fit into the usual identity ‘moulds’”. This thinking led Martin to examine the role of outdoor advertising and whether it could be a medium for messages of tolerance.

Using three different creatives, featuring Rose, Tyler and Michelle on digital billboards across the nation (through Primesight, Clear Channel and Outdoor Plus) the project garnered interest on social media (899 mentions), and was featured in Creative Review, DailyDOOH, Outsmart, Belgian national news and Waitrose’s weekend magazine, successfully creating a dialogue around difference.

                #LondonIsOpen |      

Heathrow Express joined the #LondonIsOpen campaign with a dynamic advertising campaign translated into five languages. They loaded their smart screens, which are situated in the baggage re-claim area at Heathrow and show live price and journey time comparisons between taxis and the airport’s train service to central London, with five different languages, so that the live data feeds are translated into the language of the most recent arriving flight.

Heathrow Express analysed the passenger arrival data and found that the top five languages on arriving flights into the UK’s largest hub airport were Chinese, German, Spanish, Swedish and Italian. The service will be monitored with more languages to be added to in 2017.

Hyundai Euro 2016 Fandome | Primesight 

To stand out in a crowded sponsorship market, the Hyundai Kings Cross Fandome was created – a free, immersive, fan-first experience, screening every televised match during Euro 2016.

The aim was to make the Fandome famous, by driving ticket redemptions, and increasing fans’ positive perception of Hyundai’s association with football.

Primesight worked with Havas to develop a new, innovative way to purchase DOOH. Rather than selling space using the typical site-by-site basis, we created a ‘pot’ holding a set number of impacts that were deployed hourly, based on real-time Ticketmaster demand, delivering 6.3 million highly targeted impacts across the tournament.

Best Interactive Campaign

Pets at Home | Primesight 

To drive store visits to free ‘Petpals workshops’ over summer, Pets At Home advertised in cinemas, taking advantage of their long dwell times, using ‘The Secret Life of Pets’ as a way to target families watching an animal film.

Primesight created a digital 6 sheet touchscreen game, mirroring the film’s themes. Cinemagoers won prizes by ‘feeding’ animals as quickly as possible (in 38 screens nationwide, close to PAH stores).

Winners received voucher codes that could be used in store (with location specific directions to their nearest one) and 75% of all code transactions were from brand new spenders to PAH.

#BrutalCut Campaign | Clear Channel UK

In July, Weber Shandwick and Clear Channel launched a campaign with ActionAid UK to raise awareness of female genital mutilation (FGM). #BrutalCut was a fully integrated digital campaign spanning traditional and social media channels as well as digital out of home.

Short messages from Kenyan girls facing the threat of FGM were brutally ‘cut’ into content at scale, including celebrities and vlogger’s YouTube and Instagram videos, photos, cinema trailers, digital publisher content as well as digital Out of Home screens up and down the UK.

Clear Channel supported the campaign by hosting a synchronised disruption of digital outdoor across their national network of outdoor media sites. #BrutalCut featured on hundreds of digital screens right across the UK, including Storm’s One Piccadilly and Borough High Street screens.

Justin Bieber | Outdoor Plus 

At the start of 2016, Justin Bieber’s singles were on constant radio rotation – but sales of his album had plateaued. So to convert airplay into sales, we created an innovative outdoor campaign – every time Capital FM played a Bieber song, Outdoorplus screens switched to creative promoting the album with the line “now playing on Capital FM”.

Sales jumped up 31% and the album returned to number 1.                                

Best Overall Retail or Mall Experience

Fashion Show Mall | Daktronics | Show+Tell

The outdoor plaza of Fashion Show Las Vegas – the Strip’s largest retail destination, recently became much brighter with the completion of their new LED video displays. The displays are part of a redevelopment and expansion of Fashion Show’s Plaza along Las Vegas Boulevard.

Daktronics served as lead project designer and LED sign provider and acted as the general contractor.

This includes all the large displays on the plaza in addition to renovated LED displays inside the mall, including the iconic three-screen LED video display over the runway in Fashion Show’s Great Hall.

General Growth Properties (GGP), Fashion Show’s owner, was responsible for the primary structural improvements.

Jaguar/Land Rover Store @ Westfield Stratford | MediaZest

Jaguar Land Rover is the latest brand to join Rockar’s pioneering retail concept, making car buying more accessible. Our brief was to design an audio visual system within the Westfield Stratford store, enabling Rockar to create an immersive experience reflecting its setting in one of the busiest shopping centres in Europe.

The system includes 80 screens conveying individual model stories, brand and Rockar messaging.  Highlights include a giant 12 screen videowall in the window which elevates to reveal a display car. In store, touchscreens allow shoppers to configure their new car, purchase, and trade-in whilst surrounding videowalls attract and inform.

AT&T Flagship Store San Francisco | MaxMedia

San Francisco is AT&T’s most ambitious store to date. It was built to manifest the brand in new ways and in new dimensions. In order to ensure that the store was on par with Silicon Valley standards, this required AT&T to step out of their comfort zone from a brand, design, storytelling and experiential perspective.

Customers are welcomed into the store with a 40×6 ft. curved Nanolumens screen immersing them with branded music and digital art. The screen content, built to represent three unique brand stories around Connected Life, Entertainment and Local Arts and Culture, is living, ever-evolving art created in design and driven by code.

Best Transport Install or Campaign

Jameson #BeOriginal360 | Airport Media (Primesight)

When: 26th – 29th February 2016

Where: London Gatwick Airport South Terminal

What: Travellers had access to a 360° photo booth where they were challenged to take an “original” passport photo. Those who took part were entered into a competition to win a trip to Dublin to celebrate St Patrick’s Day. Plus, takeover of screens in the terminal to live cast #BeOriginal360 passport images to further promote consumer engagement.

A sales uplift of 39% was recorded during the activation period compared to the same time last year.

‘“Most engaging” in-airport activity to date’ – Source

NARS Cosmetics | Verifone Media

The beauty brand Nars Cosmetics, launched a new store earlier this year in Covent Garden’s beauty quarter. With a number of competitors surrounding this exclusive area, Nars wanted to drive awareness of its new store and target consumers in this busy shopping district.

The geo-targeting capabilities of Verifone Media’s HD DigitalTops meant Nars were able to play a generic branding message across the network of 400 screens within a wider 2km radius of Covent Garden to generate overall awareness of the brand. However Nars were also able to be more granular and target between a 1-2 km radius of the store location with a bespoke Covent Garden creative to drive footfall to store.

Kung Fu Panda Beacon Ad Campaign | Exterion Media

Exterion Media partnered with Shazam and Fox to bring the first beacon-enabled advertising campaign to London buses for the release of Kung Fu Panda 3.

Promotion of the film used T-sides and Supersides on buses across the capital, and came directly to commuter mobile devices on the day of the movie’s launch on 11 March.

Passengers using the Shazam app were served bespoke content including the trailer, and had the ability to book cinema tickets directly via their device whilst en route.

Most Innovative Use of Technology

Union Station’s Digital Columns Real-Time Game Updates | Clear Channel Canada 

With the rise of digital OOH technology, advertisers have looked to using dynamic data to activate their brands and engage consumers – specifically, using live events to trigger real-time messaging on digital signage. In May 2016, the opportunity arose to develop and use it during Game 6 of the Toronto Raptors’ basketball playoff run.

Live within Toronto Union Station’s York St GO Concourse, the six digital column wraps displayed a simultaneous and instantaneous score update triggered every time the home team made a three-point shot. This project’s success marks the start of what’s possible in Digital OOH and leveraging data feeds.

Danone Yoghurt Traffic Triggered Campaign  | Dynamic Outdoor   xxxxxxxxx

The campaign was a collaborative effort between Dynamic and the Carat Montreal and Y&R Montreal teams.  Dynamic pitched the concept of being able to display multiple creative elements based on external data feeds such as traffic, weather, sports scores, social media and other dynamic content via XML / API to our digital billboards ad scheduler across Canada.

Carat loved the idea and after several meetings to identify the exact functionality required, Dynamic outlined to Carat the traffic congestion conditions from which Y&R developed the creative assets.

The campaign was a great success and garnered exposure in Forbes Tech, Wired Magazine and many other national and international publications.  It was the first campaign in North America to utilize four different traffic triggered creatives.

Churchill Uninsured Drivers | WCRS | Ocean Outdoor       xxxxxxxxxx

It’s estimated that over 1 million of UK drivers are uninsured; a problem that can cost honest motorists dearly.

Churchill’s DOOH campaign, created in partnership with WCRS and Ocean Outdoor, aimed to reinforce Churchill’s ‘depend on the dog’ brand message by alerting drivers to the number of unscrupulous uninsured drivers on the road and that Churchill has you covered.

DOOH screens were chosen at four uninsured driver hotspots across the UK; Manchester, Leeds, London and Birmingham.  The screens used data from the Motor Insurance Database and innovative camera-recognition technology to display a live counter of uninsured drivers passing that location.